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The 7 TikTok Beauty Products That Earned Our Attention in 2025

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TikTok continues to influence beauty discovery, but virality alone no longer guarantees longevity. In 2025, the products that stayed in rotation shared one thing in common: they delivered visible results, practical wear, or a genuine shift in routine. These seven stood out across months of consistent creator use, editor testing, and sustained engagement.

Photo credit: Google

Medicube Collagen Night Wrapping Mask

This overnight mask became a fixture in skincare routines for its structured, peel-off finish and measurable morning-after payoff. The formula prioritises firmness and hydration without the heaviness that often accompanies collagen-focused treatments, making it especially appealing for nightly use.

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Rhode Peptide Lip Shape

Blurring the line between liner and treatment, this product gained traction for its soft definition and comfortable wear. The finish feels deliberate rather than decorative, aligning with the broader shift toward makeup that supports the skin rather than masking it.

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Sacheu Stay-N Peel-Off Lip Liner Stain

Peel-off products often rely on novelty, but this one stayed relevant because it solved a real problem: longevity. Once set, the stain holds through meals and long days, offering definition without constant reapplication.

Photo credit: Google

Shark CryoGlow LED Face Mask

Beauty tools had a strong year, and this mask led the conversation. Combining LED therapy with cooling technology, it appealed to users interested in at-home treatments that feel considered rather than gimmicky. Its repeated appearance in long-term routines helped cement its credibility.

Photo credit: Google

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Already familiar to many, this serum maintained momentum in 2025 due to its versatility. Used as skincare, primer, or subtle highlight, it remained relevant because it adapted easily to different routines and skin types.

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Maybelline Sky High Mascara

A reminder that accessibility still matters. This mascara continued to outperform newer launches thanks to consistent results across lash types. Its staying power lies in reliability rather than reinvention.

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Rare Beauty Soft Pinch Liquid Blush

Liquid blush remained dominant, and this formula stayed in demand due to its controlled pigment and blendability. It rewarded precision and restraint, qualities that resonate more with experienced users than quick-fix trends.

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Beauty

The Best Foundation for Oily Skin

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 If your makeup breaks down quickly on oily skin, these foundations offer longer wear and better shine control. Here are the best foundations for oily skin.

 

Many foundations are not suited to every skin type, and before you know it, the T-zone starts shining, the coverage breaks down within a few hours, you start sweating, and your makeup starts to fall. The problem is not always your technique. Often, the product plays a role.

If you have oily skin, you might want to pay attention to these brands that have taken into consideration what works for your skin type.

 

What Oily Skin Actually Needs in a Foundation

 

The basis is to go for a foundation that won’t clog your pores. Best picks should be oil-free and water-based, non-comedogenic (less likely to clog pores), and labeled matte or soft-matte. SPF is a bonus, not a replacement for sunscreen. No matter the brand, primer and a setting powder are not optional; they are the system that makes any foundation last.

 

The Best US-Brand Foundation Picks for Oily Skin

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Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation.

 

Fenty Beauty is a beauty brand known for its inclusive range, often used for oily skin types. Their Pro Filt’r Soft Matte Longwear Foundation has a buildable coverage from medium to full and launched with 50 shades for a wide spectrum of skin tones, including deep and very deep complexions. It is oil-free and formulated to resist heat, sweat, and shine. If you have very oily skin, apply a mattifying primer first. Fenty’s own Pro Filt’r Instant Retouch Primer is a practical option. People with combination or mildly oily skin report good results. However, very oily skin types may need touch-ups every hour six. Sephora and Fenty’s own website both offer shade-matching tools worth using before you commit. 

 

UOMA Beauty Say What?! Foundation

 

UOMA Beauty was founded by Nigerian-born Sharon Chuter.  Their Say What?! Foundation has  51 shades, and each of the selected six different bases is formulated for different skin needs across skin tones.

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The formula delivers a vibrant matte finish with some dimensions. It is hydrating, weightless, and long-lasting. Designed for long wear, the results vary with skin type. For better results, set it with a powder and a setting spray. Available at Ulta and on the website for $39.

 

LYS Beauty Triple Fix Blurring Skin Tint Foundation Stick

 

The all-in-one serum, primer, and foundation is rich with ingredients, and it’s formulated for all skin types. It has a hydrating formula that evens skin tone and helps reduce the appearance of blemishes. It smoothens skin texture and dries down to a natural matte finish. If you deal with excess oil in areas like your T-zone, the blurring effect keeps it hidden. Formulated with ingredients such as Green tea extract, watermelon seed extract, and rosehip oil for lasting hydration. Performs better with a mattifying primer and set with a light powder, especially on oily zones. Also, avoid piling on more products. 

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LYS Beauty was founded by Tisha Thompson and is known for its inclusive, clean beauty positioning.

 

Common Foundation Mistakes for Oily Skin. 

 

 Avoid skin tint formulas unless you are only wearing them for short durations. And avoid applying too much product at once; build in thin layers. One heavy layer will break down faster than two light ones. Find your foundation. Test it on your jawline, not your hand. Allow a few hours of wear before assessing performance.

 

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Beauty

Angel Reese Debuts Vintage-Inspired Pixie Haircut

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Angel Reese appeared in a short pixie cut at the lunch of her Victoria’s Secret Campaign, on April 7, at the flagship store on 5th Avenue.

The hairstyle is a vintage-inspired pixie cut, with finger waves by hairstylist Dionte Gray, also known as Arrogant Tae. Giving it a 1920s influence, defined by its structure and texture. The short cut differs from her usual longer styles, highlighting her facial features.

Photo: Getty Images

Her outfit matched the vintage aesthetic with structured pieces. Styled by Matthew and Reginald Reisman, it included a black-and-white skirt suit by LaQuan Smith, with a Victoria’s Secret bra layered underneath. She wore Swarovski pearl stud earrings and pointed slingback pumps.

Photo: Getty Images

Her makeup was done by artist Latisha Chancey, focusing bold brows and light pink blush on her cheeks. This appearance comes after news of Reese’s trade from the Chicago Sky was confirmed on Monday, April 6.

Seven months ago, she walked in the Victoria’s Secret Fashion Show as the first professional athlete to walk the runway. Ahead of the event, Angel Reese shared with E! News how she had manifested the moment.

Photo: Getty Images

“I posted it on my Story last year that I was going to be a Victoria’s Secret model and it literally happened less than a year later,” she said,

“I’m just really happy to know that when I speak with my tongue, I know things are going to happen, not at the time that I want all the time, but at God’s time and this is my moment and this is my time and I’m gonna embrace it.”

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Beauty

Justin and Hailey Bieber Launch Limited-Edition Pimple Patches with Rhode

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Photo: Instagram

Hailey Bieber’s skincare brand, Rhode, has introduced a limited-edition collaboration with her husband, Justin Bieber, expanding its product line with pimple patches under the capsule titled Rhode x The Biebers.

The launch is scheduled ahead of Coachella 2026, where Justin Bieber is set to headline. The timing follows the release with the festival period and positions the collection within Rhode’s seasonal rollout.

Photo: Instagram

This marks the first time Justin Bieber has co-designed products for Rhode. His involvement is presented within the framework of Hailey Bieber’s brand, with all products released under Rhode rather than a separate label.

The collection introduces hydrocolloid pimple patches, as a spot wear. These patches are designed to be applied directly onto blemishes to absorb excess oil and help reduce the appearance of spots.

Photo: Instagram

The pimple patches are available in five distinct shapes daisy, mushroom, jelly bean, bubble, and curve. The designs were developed with input from Justin Bieber.

Alongside the pimple patches, the capsule includes limited-edition versions of existing Rhode products, specifically the Peptide Lip Treatment and Peptide Eye Prep.

Photo: Instagram

The Peptide Lip Treatment in Caramelized Banana is formulated to hydrate the lips, while the Peptide Eye Prep in Banana Peel is designed to address the under-eye area.

The full collection is set to be available on April 13 through Rhode’s official website.

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