Beauty
The 7 TikTok Beauty Products That Earned Our Attention in 2025
TikTok continues to influence beauty discovery, but virality alone no longer guarantees longevity. In 2025, the products that stayed in rotation shared one thing in common: they delivered visible results, practical wear, or a genuine shift in routine. These seven stood out across months of consistent creator use, editor testing, and sustained engagement.

Photo credit: Google
Medicube Collagen Night Wrapping Mask
This overnight mask became a fixture in skincare routines for its structured, peel-off finish and measurable morning-after payoff. The formula prioritises firmness and hydration without the heaviness that often accompanies collagen-focused treatments, making it especially appealing for nightly use.

Photo credit: Google
Rhode Peptide Lip Shape
Blurring the line between liner and treatment, this product gained traction for its soft definition and comfortable wear. The finish feels deliberate rather than decorative, aligning with the broader shift toward makeup that supports the skin rather than masking it.

Photo credit: Google
Sacheu Stay-N Peel-Off Lip Liner Stain
Peel-off products often rely on novelty, but this one stayed relevant because it solved a real problem: longevity. Once set, the stain holds through meals and long days, offering definition without constant reapplication.

Photo credit: Google
Shark CryoGlow LED Face Mask
Beauty tools had a strong year, and this mask led the conversation. Combining LED therapy with cooling technology, it appealed to users interested in at-home treatments that feel considered rather than gimmicky. Its repeated appearance in long-term routines helped cement its credibility.

Photo credit: Google
Glow Recipe Watermelon Glow Niacinamide Dew Drops
Already familiar to many, this serum maintained momentum in 2025 due to its versatility. Used as skincare, primer, or subtle highlight, it remained relevant because it adapted easily to different routines and skin types.

Photo credit: Google
Maybelline Sky High Mascara
A reminder that accessibility still matters. This mascara continued to outperform newer launches thanks to consistent results across lash types. Its staying power lies in reliability rather than reinvention.

Photo credit: Google
Rare Beauty Soft Pinch Liquid Blush
Liquid blush remained dominant, and this formula stayed in demand due to its controlled pigment and blendability. It rewarded precision and restraint, qualities that resonate more with experienced users than quick-fix trends.
Beauty
Khloé Kardashian Opens Up About Her Cosmetic Enhancements and Injectables
After nearly two decades in the spotlight, Khloé Kardashian is embracing a more open approach to conversations about cosmetic procedures.
The Kardashians star addressed her cosmetic procedures in a People interview published June 18, explaining why she decided to list them publicly last year. The choice came after years of speculation and online commentary about her appearance.
“This gentleman was dictating all these things that I did,” said Khloé, 41, referencing social media claims. “If I did, I would totally say that. I don’t have a problem with it.”

Photo: Getty Images
But setting the record straight mattered. “I also want people to know, not that anyone thinks this is all natural, but it’s not,” she added. “There is maintenance involved. I’ve been in the public eye since I was 21. Age has something to do with it, weight loss for sure. But yes, I’ve had enhancements. I’ve had my nose done. I love any sort of laser or injectable.”
Khloé, mom to daughter True and son Tatum with ex Tristan Thompson, said she’s currently focused on non-invasive treatments. While she isn’t ruling out a facelift in the future, like mom Kris Jenner, she prefers lasers and injectables for now. “Before I need to get my face surgically done, I’m going to do all the lasers and injectables or whatever that I can,” she said.
She previously confirmed receiving Botox, Sculptra injections, Sofwave laser treatments, a nose job, and collagen threads under her chin and neck. She also shares beauty tips with sister Kim Kardashian, swapping recommendations on new treatments. “We’ll go down these rabbit holes,” Khloé said. “I’ll see a stretch mark laser commercial and send it to her. We’re like, ‘We need that.'”

Photo: Getty Images
Still, Khloé told People that her sense of beauty comes from time at home. “It sounds so corny, but I do feel most beautiful with my kids,” she said. “Hearing little giggles, having silly dance parties, just rolling on the floor. That’s what I’ve learned is the most beautiful to me.”
Khloé joins a growing list of celebrities who’ve spoken openly about their cosmetic work, including Julia Fox, Ariana Grande, Martha Stewart, and Selena Gomez.
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