Sialelli chose “Paris Hilton” as the incarnation of this mediatic era in today’s society being at its origin. Hilton installed a new paradigm based on a self-generated way of communicating which influenced and inspired new generations, amplified by social networks and mainstream media.

The photos were inspired by portraits of 1950s socialites in New York City, who were often referred to as swans. Hilton shed her platinum blonde extensions in exchange for a curled-under bob and blunt bangs for the photos where she modeled Lanvin’s newest collection. In fact, Hilton was able to draw some of her own parallels to the brand’s founder, Jeanne Lanvin.

“I’m humbled to be working with Lanvin for their Spring/Summer campaign and to be able to contribute to the brand’s legacy,” Hilton said in an official statement. “I’ve always been a fan of the house and personally admire the founder Jeanne Lanvin. She was able to build an empire from one small shop that still exists 130 years later. Her entrepreneurial spirit is so incredible – remind you of anyone else?”

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