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Hailey Bieber Brings Rhode Beauty to Sephora Across the U.S. and Canada

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Hailey Bieber, having already turned her Rhode beauty brand into a billion-dollar venture, just hit a new milestone, making her skincare and makeup line available in Sephora stores across the U.S. and Canada. The debut took place on September 4, 2025, when Bieber marked the occasion with a Times Square curtain-drop event.

It wasn’t just her business savvy that grabbed attention that day. The 28-year-old mogul leaned into timeless style, arriving at the largest Sephora in the U.S. clad in a silver Donna Karan ensemble from Spring 1996.

Hailey in Donna Karan at her (Rhodes) Launch – Instagram

Instead of choosing a trendy L.A. boutique, Bieber chose Times Square at Seventh Avenue and 41st Street, the biggest Sephora store in the U.S. The crowd’s excitement was high, with many already out at 9:00 a.m. to show their love, support, and pose in the branded pink photo booth. Surrounded by oversized Rhode products, Bieber  turned a brand rollout into an immersive show.

Her love for minimalist fashion was also evident through her looks, from a vintage silver dress to a yellow leather jacket layered over lace, and a relaxed white tee with black pants. Each look echoed her effortless blend of CEO polish and off-duty supermodel cool.

One of Hailey’s look on Thursday September 4th for Rhodes in Sephora – Instagram

Meanwhile, behind the scenes, the business move could not be ignored. What started in 2022 as a direct-to-consumer line with just three products has exploded into a 16-piece collection now stocked in Sephora. Rhode has become Sephora’s biggest skincare launch in North America, a testament to Bieber’s vision, and strategic execution.

“My goal since day one has been to bring Rhode to as many people as possible, however they prefer to shop, whether that’s online or in-person,” said Hailey, who is Founder, Chief Creative Officer and Head of Innovation of Rhode, and Strategic Advisor to e.l.f. Beauty. “Sephora, with its global footprint, was the perfect partner to help bring my vision to life.”

Another look of Hailey – Instagram

The strategy paid off quickly. Products like the Peptide Lip Tint, Pocket Blush, Glazing Milk, Glazing Mist, and Barrier Restore Cream, which were exclusively sold on the internet through the brand’s own site, are now front and center on beauty shelves. This marks the brand’s first expansion into the retail market.

Looking ahead, beyond the U.S. and Canada, there are plans for the products to be available at Sephora UK this fall. By merging commerce with performance, Hailey Bieber has turned a beauty brand debut into a full-blown spectacle and moved the game forward. Rhode is no longer just skincare; it is now part of the beauty mainstream, visible, tactile, and poised to glow in every shopping cart it lands in.

 

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Allison Holker Engaged to Adam Edmunds, Three Years After tWitch’s Death

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Photo: Instagram

Allison Holker is entering a new chapter, three years after the death of her husband, Stephen “tWitch” Boss. Holker and Boss began dating in 2013 and were married until his death in December 2022. Boss, the dancer and former Ellen DeGeneres Show DJ, died by suicide.

Photo: Instagram

Holker, 38, confirmed her engagement to tech CEO Adam Edmunds on February 12, 2026, sharing the news on Instagram with a carousel of romantic photos from the proposal.
“We’re ENGAGED! It was the most romantic night of my life!” Holker wrote. “I am so in love with you Adam.” She continued, “Baby, I am forever grateful for you and the impact you have had in my life and my kids lives. I am a better person because of you. You helped me find me again and showed me how to love. Every morning I wake up I feel safe knowing you are My person at my side. You and your kids coming into our lives has been the biggest blessing.”

Photo: Instagram

Holker shared that Edmunds organized a “surprise birthday party” that became a “surprise proposal party,” complete with a guest appearance by Clinton Kane to perform the couple’s song, “I Guess I’m in Love.” She concluded her post: “Adam, I will always support you, hold you and love you. You are my everything Adam. The best way to describe us is with our song,” followed by the lyrics Kane performed.

Photo: Instagram

According to PEOPLE, Holker and Edmunds began dating roughly a year and a half after Boss’ death. The couple made their relationship public at New York Fashion Week in September 2024, after Holker initially teased her boyfriend on Instagram the month prior.

Their engagement marks a meaningful moment for Holker, blending personal joy with a continued dedication to her family, while honoring the memory of her late husband.

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Zayn Malik Says He Was Never ‘In Love’ With Gigi Hadid, Swears Off Public Relationships

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Photo: Getty images

Zayn Malik has spent most of his adult life constantly in the public eye, and his latest comments about his relationship with Gigi Hadid redirect focus from tabloid speculation to his own account. Speaking candidly in a recent podcast interview, the singer said he doesn’t believe he was ever truly “in love” with Hadid, despite their six‑year on‑and‑off relationship and the daughter they share. The remark has prompted intense reaction online because of the careful wording of his feelings.

Malik explained that his understanding of love has changed as he’s got older. At the time, he believed what he felt qualified as love. Now, he understands it differently. He was careful not to describe the relationship as meaningless or regrettable. He stressed that he has respect for Hadid and values her role as the mother of their child. His distinction between loving someone and being “in love” is a line he now believes did not apply to that chapter of his life. For a relationship lived so visibly, that clarification has clear significance. It challenges the idea that time together and co‑parenting automatically signal genuine romantic commitment.

Photo: Getty

The partnership between Malik and Hadid was one of the most visible celebrity pairings of the late 2010s. Their breakups and reconciliations dominated entertainment coverage, and the birth of their daughter solidified the impression of a lasting bond among followers. Malik’s comments contradict that public narrative. Instead of casting the relationship as a defining romantic milestone, he presented it as a formative experience. He talked about how he understood his feelings at the time as narrow, influenced by his early fame and constant media scrutiny. In his view, reassessing that chapter isn’t about rewriting events but about recognising how his perspective has changed.

His decision to avoid future public relationships is equally clear. Malik said he has no interest in exposing another relationship to public scrutiny. His reasoning is practical. He identifies as a private person who never adjusted to the public display that comes with being a celebrity couple. When relationships are turned into public property, he argued, they lose their privacy. Private moments are dissected and scrutinised, and safeguarding intimacy becomes more difficult.

Photo: Instagram

Malik reached global stardom as a teenager in One Direction, navigating high-profile relationships while still defining himself. He has spoken previously about anxiety and the strain of constant media attention. He suggested that becoming a father has made him more protective of his personal life. He wants his daughter to grow up with as much normalcy as possible, away from relentless media attention. Setting boundaries around what he shares publicly is part of that effort.

Reaction to his comments has been mixed. Some observers interpret his words as an honest self‑assessment, a public figure refusing to reduce his past to a conventional narrative. Others view the statement as unnecessarily blunt, arguing it risks diminishing a relationship that clearly had significance. The response highlights how engaged audiences become with high‑profile relationships. Fans often invest emotionally in narratives they observe from afar.

Photo: Getty

Malik described his own remarks as a revised interpretation of his history. He framed love as a concept that evolves with experience, not as a fixed label applied once and preserved unchanged. Rather than presenting certainty, he acknowledged complexities, mistakes, and changing perspectives. In his telling, he can still value what he shared with Hadid and co‑parent with her, while acknowledging that his former notion of love no longer reflects his current perspective.

By stepping away from public romance, Malik is trying to establish firmer boundaries around his personal life. Whether he can maintain privacy under constant media focus is uncertain. What’s clear is that he’s less interested in maintaining a media-friendly image and more focused on aligning his public statements with his evolving personal reality.

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James Van Der Beek Dies at 48 After Cancer Battle

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Photo: Instagram

James Van Der Beek has passed away at the age of 48, after battling stage 3 colorectal cancer. He was widely known for his role as Dawson Leery on Dawson’s Creek, which aired from 1998 to 2003.

The news was shared by his wife, Kimberly. Who described his final days as calm and full of faith. She asked for privacy as their family including their six children, grieves the loss.
Van Der Beek’s illness was discovered during a routine colonoscopy.

Photo Credit: Getty images

For a long time, he chose to keep that part of his life out of the spotlight, opening up only later and on his own terms. When he spoke publicly about his diagnosis, it was to encourage awareness of colorectal cancer and the importance of screening.

His career stretched far beyond Dawson Leery. While that role made him famous, he never allowed it to define him completely. From Varsity Blues to later in life, he showed a willingness to grow, shift, and poke fun at his own image when needed . He spoke openly about fatherhood, fear, gratitude, and time.

Photo Credit: BBC7

James Van Der Beek leaves behind work and a personal legacy of honesty, warmth, and quiet strength. His absence will be felt, not just because of the roles he played, but because of how human he allowed himself to be.

 

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