Fashion

North West 12, to Launch Her Own Fashion and Jewellery Line as Kim Kardashian Secures Trademarks

Published

5 months ago

19 February 2026

Photo: Getty Images

In a recent business move, 12-year-old North West is preparing to launch her own fashion and jewellery line, backed by trademark filings secured by her mother, Kim Kardashian. The filings outline a structured commercial plan, positioning North as the face of a multi-category brand.

Legal paperwork submitted to the U.S. Patent and Trademark Office outlines a broad scope that extends beyond a single product release. The trademarks cover clothing, footwear, accessories, jewellery, watches, handbags and cosmetic cases. Such wide classification is typical of companies planning long-term expansion. Instead of testing a single product category, the filings reserve space for expansion across retail segments that often define full lifestyle labels.

Photo: Instagram

The brand name attached to the filings, NOR11, is believed to reference North’s identity and age when the concept was first discussed. Early hints of the label surfaced when she and friends were photographed wearing logo-marked hats months before the paperwork became public. In fashion marketing terms, this acts as early promotion: visibility without formal announcement, allowing the name to gain early visibility before product release.

Corporate records show the trademarks were filed under a family-linked company structure, with Kardashian listed as the responsible executive overseeing the venture. This structure shows professional management. Trademark protection at this level requires legal investment and long-term planning, signalling intent to commercialise the brand.

Photo: SKIMS

Kardashian built SKIMS into a major shapewear and basics label through aggressive licensing and direct-to-consumer strategy. North’s father, Kanye West, influenced sneaker and streetwear markets through Yeezy partnerships that combined endorsement with direct product involvement. North’s project combines elements of both models: personal branding supported by industrial-scale planning.

Reactions online have varied. Supporters view the move as an expected progression for a child raised inside fashion production, arguing that early exposure can translate into creative independence later. Critics question the ethics of turning her into a commercial brand at such a young age, especially in a media environment where celebrity children are already highly visible. The debate reflects a wider discussion around family branding in the influencer era, where personal life and monetisation increasingly overlap.

Photo: Instagram

The legal groundwork is already complete. Trademark filings of this breadth are legal protections designed to secure ownership before products reach the market. The filings reflect a structured launch plan rather than a casual celebrity project.

North West enters the industry with advantages uncommon for new designers: instant recognition, capital backing and a built-in global audience. A successful rollout will depend on design quality, production management and brand consistency. What follows will determine whether the label develops into a long-term business or remains tied primarily to its famous origins.

Up Next

2026 Met Gala Dress Code Announced: Fashion Is Art

Don't Miss

Bad Bunny Wears Unreleased Adidas BadBo 1.0 During Super Bowl Halftime Performance

Click to comment

Fashion

All the Celebrities Seen at Chanel’s Fall 2026 Couture Show

Published

15 hours ago

9 July 2026

Maette

Photo: Getty Images

This week, Paris Couture Week for the Fall 2026 season officially kicked off, and on July 7, Chanel presented its latest collection at the Grand Palais in Paris, France. In his second haute couture presentation for the house, Matthieu Blazy drew inspiration from a storybook tied to Gabrielle “Coco” Chanel, using the brand’s own archives as inspiration.

On the runway, the collection was a mix of sheer fabrics, rich embroidery, and bejeweled finishes. There were also soft, whimsical elements, from pearl-covered pieces and butterfly-like details to bold floral designs and statement jewelry, giving the presentation a fairy tale feel.

The front row featured a number of familiar faces, including Pedro Pascal, Elizabeth Debicki, Alexa Demie, Teyana Taylor, and Sarah Pidgeon, each bringing their own take on Chanel dressing.

Photo: Getty Images
Teyana Taylor

Teyana Taylor appeared in a sequined denim Canadian tuxedo, made up of a jacket and matching trousers, while Ananya Panday also leaned into denim with a high-waisted skirt and coordinating jacket, styled with two-tone Chanel heels. Lupita Nyong’o appeared in a sequined Fall 2026 Chanel dress. Tilda Swinton and Cole Escola, on the other hand, stepped out in sheer, vintage-inspired looks that echoed Chanel’s signature tweed detailing.

Photo: Getty Images
Sarah Pidgeon

Elsewhere, Sarah Pidgeon wore a white gown that blended plain fabric with tweed elements, paired with classic two-tone pumps. Michelle Yeoh chose a more structured look in a tweed suit set, styled with black cap-toe pumps and a Chanel bag. Alexa Demie wore a black halter-neck gown with a deep neckline and brooch detailing below the waist.

Photo: Getty Images
Elizabeth Debick

Elizabeth Debicki arrived in a Chanel Cruise 2027 look, paired with strappy sandals, while Pedro Pascal rounded things off in a relaxed white ensemble, styled with a striped sweater draped over his shoulders and black Chanel brogues.

See the celebrities who were present at the Chanel show.

Photo: Getty Images
Alexa Demie

Photo: Getty Images
Ananya Panday

Photo: Getty Images
Tilda Swinton

Photo: Getty Images
Lupita Nyong’o in Chanel

Photo: Getty Images
JURIN FROM XG

Photo: Getty Images
Honor Swinton Byrne

Photo: Getty Images
Pedro Pascal

Photo: Getty Images
Lux Pascal

Photo: Getty Images
Fala Chen

Photo: Getty Images
Catherine Deneuve

Photo: Getty Images
Vanessa Paradis

Photo: Getty Images
Michelle Yeoh

Fashion

How to Style Bermuda Shorts for Summer 2026

Published

3 weeks ago

15 June 2026

Maette

Photo: Getty Images

Bermuda shorts have moved from being a simple summer staple to a common pieces worn by celebrities this summer. Across runways and street style moments, these shorts are no longer considered casual wear but a versatile fashion item that can be dressed up for a range of occasion, depending on how they are styled. From tailored looks to relaxed denim fits, this season is all about how creatively they can be worn.

Tailored Bermuda Shorts

Photo: Getty Images

When paired with a button-down shirt or a fitted tank top, they create a clean office-appropriate look. Zendaya has been seen in tailored Bermuda styling, including a Moschino set styled with a white shirt.

Monochromatic Styling

Photo: Getty Images

Monochromatic styling is one of the easiest ways to style any outfit and Bermuda shorts are no exception. This has appeared in off-duty styling, with Margot Robbie wearing a silk Bermuda set from Beare Park, paired with mesh ballet flats and a structured shoulder bag.

Denim bermuda shorts

Photo: Pinterest

This direction adds a more casual and street-style approach to the trend. They are styled with graphic tees, cropped tops, or basic tanks, and often finished with sneakers. A lighter take on this has been seen on Hailey Bieber, spotted in off-white denim styled with a white crop top. She paired it with socks and sandals, giving a subtle schoolgirl-inspired finish.

Neutral Styling

Photo: Pinterest

Bermuda shorts can go with neutral-toned tops such as beige, white, or brown. This keeps the focus on shape and proportion. Tailored white Bermuda shorts were styled dark green top, a baseball cap, and heels, giving a sporty yet polished feel that blends streetwear with a refined edge.

Layering with Trench Coat

Photo: Instagram

Light jackets are not limited to colder seasons, as they can work for summer styling when layered over Bermuda shorts. In some styling cases, a neutral trench coat has been styled with a white top tucked into Bermuda shorts in matching muted tones. This gave a layered finish.

Hybrid Bermuda

Photo: Getty Images

Across recent runway collections, Bermuda shorts have also appeared in more experimental forms. Brands such as Balenciaga, Hermès, Bottega Veneta, and Alexander McQueen have included the silhouette into their collections, sometimes blending it with Capri-length cuts, creating hybrid styles. Demi Moore also wore a tailored look, where Bermuda shorts were styled in a structured, in Capri-inspired silhouette, showing how the trend continues to evolve between formal and casual interpretations.

Fashion

Flip-Flops Are One of Summer 2026’s Shoe Trends

Published

4 weeks ago

11 June 2026

Trisha Dona

Photo: Instagram

Flip-flops are shown in the Spring/Summer 2026 collections as part of the season’s footwear collections. The thong sandal has been revisited by designers and shown in updated forms that extend beyond its traditional association with beachwear and casual dressing.

Across runway presentations, the silhouette is reinterpreted in different forms. The base design remains recognisable, but variations shift through construction, materials, heel height, and surface detailing.

Photo: Pinterest

One of the key reinterpretation is the heeled flip-flop. Wedge versions are presented with slim straps and minimal construction. Flat versions remain present across collections, keeping the original form in circulation while placing emphasis on material and finish.

Platform flip-flops also appear as part of the collections. These are defined by thicker soles and elevated footbeds. Some versions remain restrained in design, while others present more pronounced sole construction. Together, these variations extend the flip-flop into a broader footwear category.

Photo: Pinterest

Material direction is central the evolution of the shape. Leather, suede, satin, woven textures, and moulded rubber appear across different interpretations. Croc-effect finishes and handcrafted surfaces are also used in select designs.

Detailing adds variation across collections. Shell accents, metallic elements, studs, beadwork, and sequins are applied across different versions of the sandal. These treatments range from minimal placement to more visible decoration.

Photo: Instagram

Color shades use neutral tones and metallic finishes. Black, white, brown, tan, beige, and metallic finishes appear throughout the collections.

Styling across runway presentations places flip-flops with dresses, tailored trousers, denim, skirts, linen pieces, and lightweight separates, moving them beyond beach and resort dressing into runway styling.