TikTok continues to influence beauty discovery, but virality alone no longer guarantees longevity. In 2025, the products that stayed in rotation shared one thing in common:...
The ambassador for Maybelline, Miley Cyrus, hosted the “Maybe It’s a Maybelline x Miley”launch party at Bar Marmont in Los Angeles on Friday, October 24. The...
Gigi Hadid consistently turns every outing into a style moment worth remembering. While filming a new campaign for Maybelline, the model was seen in a two-piece...
