Celebrity News
Hailey Bieber Brings Rhode Beauty to Sephora Across the U.S. and Canada
Hailey Bieber, having already turned her Rhode beauty brand into a billion-dollar venture, just hit a new milestone, making her skincare and makeup line available in Sephora stores across the U.S. and Canada. The debut took place on September 4, 2025, when Bieber marked the occasion with a Times Square curtain-drop event.
It wasn’t just her business savvy that grabbed attention that day. The 28-year-old mogul leaned into timeless style, arriving at the largest Sephora in the U.S. clad in a silver Donna Karan ensemble from Spring 1996.

Hailey in Donna Karan at her (Rhodes) Launch – Instagram
Instead of choosing a trendy L.A. boutique, Bieber chose Times Square at Seventh Avenue and 41st Street, the biggest Sephora store in the U.S. The crowd’s excitement was high, with many already out at 9:00 a.m. to show their love, support, and pose in the branded pink photo booth. Surrounded by oversized Rhode products, Bieber turned a brand rollout into an immersive show.
Her love for minimalist fashion was also evident through her looks, from a vintage silver dress to a yellow leather jacket layered over lace, and a relaxed white tee with black pants. Each look echoed her effortless blend of CEO polish and off-duty supermodel cool.

One of Hailey’s look on Thursday September 4th for Rhodes in Sephora – Instagram
Meanwhile, behind the scenes, the business move could not be ignored. What started in 2022 as a direct-to-consumer line with just three products has exploded into a 16-piece collection now stocked in Sephora. Rhode has become Sephora’s biggest skincare launch in North America, a testament to Bieber’s vision, and strategic execution.
“My goal since day one has been to bring Rhode to as many people as possible, however they prefer to shop, whether that’s online or in-person,” said Hailey, who is Founder, Chief Creative Officer and Head of Innovation of Rhode, and Strategic Advisor to e.l.f. Beauty. “Sephora, with its global footprint, was the perfect partner to help bring my vision to life.”

Another look of Hailey – Instagram
The strategy paid off quickly. Products like the Peptide Lip Tint, Pocket Blush, Glazing Milk, Glazing Mist, and Barrier Restore Cream, which were exclusively sold on the internet through the brand’s own site, are now front and center on beauty shelves. This marks the brand’s first expansion into the retail market.
Looking ahead, beyond the U.S. and Canada, there are plans for the products to be available at Sephora UK this fall. By merging commerce with performance, Hailey Bieber has turned a beauty brand debut into a full-blown spectacle and moved the game forward. Rhode is no longer just skincare; it is now part of the beauty mainstream, visible, tactile, and poised to glow in every shopping cart it lands in.
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Hailee Steinfeld and Josh Allen Welcome First Child, a Baby Girl
Hailee Steinfeld and her husband, Josh Allen, welcomed their first child together, the couple announced the news on April 2, 2026 in a Substack post titled “Special delivery,” but didn’t mention their daughter’s name.
“Our baby girl has arrived, we’re feeling incredibly grateful and blessed and savouring these early moments. Thank you so much for the love and well wishes. Love, Hailee and Josh.” Steinfeld wrote.

Photo: Getty Images
Steinfeld, 29, and Allen, 29, first linked up back in May 2023, after they both spent a night out in NewYork City. Allen proposed in November 2024 and the pair got married in May 31, 2025, at Santa Barbara in California.

Photo: Backgrid
The couple mostly kept much of the pregnancy details private, although she first announced in December 2025 that she was expecting, in a joint Instagram post including a video of the quarterback kissing his wife’s belly while outdoors in the snow.
Steinfeld did not attend the 2026 Academy Awards ceremony on March 15, where she had been expected to appear alongside her Sinners castmates. During the speech of her co-star Michael B. Jordan after winning the award, he said “Hailee at home, she’s getting ready to have the baby right now.”

Photo: Getty Images
The actress gave birth few months after making her pregnancy first red carpet appearance at the 2026 Golden Globes in January.
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