Fragrance
5 Long-Lasting Fragrances That Take You From Day to Night
Everybody loves a nice fragrance, as it can affect the way you carry yourself, and when you smell good, it makes you feel confident. But the issue is finding one that actually lasts throughout the day. You could have a long day at work, run a few errands and still have evening plans, only to realize that the fragrance you sprayed in the morning has faded. And nobody wants to keep checking if they can still smell their perfume or carry an extra bottle everywhere just to reapply.
Of course, there is no fragrance that can guarantee the exact same level of scent from morning until night. How long it lasts can depend on things like the fragrance concentration, how it is applied, your skin chemistry and even the weather. Still, fragrances with higher concentrations, such as Eau de Parfum and Extrait de Parfum, offer more staying power than lighter formulas.
So, if you are looking for a fragrance that can stay with you through the day and still work for evening plans, we have rounded up five options worth considering.
Parfums de Marly Delina Eau de Parfum
Photo: Instagram
Long-lasting perfumes do not always have to be strong or overly intense and Delina is a good example of that, with its feminine fruity and rosy scent. From the first spray, you get a fresh, slightly sweet smell from the bergamot, lychee and rhubarb, while the rose becomes noticeable as the fragrance settles. If you prefer something more floral and feminine Delina is one to consider.
Lattafa Khamrah
Photo: Pinterest/@ Wanda Makuch
Khamrah is one of those fragrances that lasts longer while still being budget-friendly. It has a warm, sweet and spicy scent and the opening note combines cinnamon, nutmeg and bergamot. As it dries down, the vanilla becomes more noticeable, giving it a warmer and softer smell.
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait
Photo: Francis Kurkdjian
Baccarat Rouge 540 became one of those fragrances that seemed to be everywhere after its original Eau de Parfum became widely. The Extrait retains that familiar scent profile but with a deeper take on the original combination. Maison Francis Kurkdjian describes the Extrait as a long-lasting fragrance.
It combines Grandiflorum jasmine, bitter almond and ethyl maltol, with an ambergris accord and woody, musky notes underneath. The result is floral, ambery and woody.
BYREDO Mojave Ghost Absolu
Photo: Pinterest/@ Carmeon Hamilton
Mojave Ghost Absolu is for anyone who already likes the original Mojave Ghost but wants something more intense. BYREDO created the Absolu version with a stronger woody side, inspired by the Mojave Desert and the ghost flower that grows in its harsh conditions.
The fragrance contains notes of pear, ambrette, violet, magnolia and sandalwood. Cedarwood, vetiver, amber and musk are also part of it, giving this version more depth and a stronger woody side.
Burberry Goddess Eau de Parfum
Photo: Burberry Goddess
Burberry Goddess fragrance is built around vanilla. It combines three different vanilla notes with lavender, giving the scent a sweet but aromatic character. There is vanilla infusion and lavender at the opening, followed by vanilla caviar, while vanilla absolute gives the fragrance its base.
Burberry also offers a matching body lotion and shower gel, so you can layer the fragrance with the same scent and make it part of your everyday routine.
The appointment follows Abrams’ growing association with Chanel. The Grammy-nominated singer-songwriter has attended the maison’s runway shows, worn Chanel for major public appearances and previously served as an ambassador for the Coco Crush fine jewellery collection. Her new role sees her front one of Chanel Beauty’s most recognisable fragrance franchises.
Chanel
Chanel
Although Abrams has often described her beauty routine as relatively simple, she said fragrance remains an essential part of her everyday life because of the confidence it brings.
“Confidence,” she told Vogue when asked what becoming the face of Coco Mademoiselle means to her. “Fragrance can change the way you carry yourself in a split second.”
Chanel
Abrams joins a distinguished list of women who have represented Coco Mademoiselle, bringing her own perspective to the fragrance’s latest chapter. Her appointment reflects Chanel’s continued collaboration with artists whose influence extends across music, fashion and culture while introducing Coco Mademoiselle Crush Absolu to a new generation of fragrance enthusiasts.
Fragrance used to be a private choice, something chosen at a counter, tested on a wrist, and worn for months before anyone else noticed. Now it moves differently faster, more visible, and starts on TikTok feeds.
Scroll through TikTok or Instagram Reels and perfume is no longer just perfume used to symbolise personal style. Compliment-attracting scent, fresh, skin-like fragrance profile, heavy vanilla notes, a scent that lingers in memory long after you leave.
These labels rarely come from fragrance houses. They come from users who turn scent into short video content. A single clip can push a perfume into wider visibility. A creator sprays a fragrance, tilts the camera slightly, and says something like, “This smells like expensive skin after a shower.” That clip spreads. It gets repeated, stitched, debated.
Photo: Dreamtime
The comment section becomes a discussion thread of comparisons, disagreements, and personal takes. Fragrance stops being private and becomes communal. What makes it more interesting is how quickly perfumes are categorised. One week it’s vanilla-girl energy, the next it’s dark cherry, then clean musk minimalism. These labels change quickly online. And yet, they feel personal enough that people begin to use them as style cues.
The question is no longer just what a perfume smells like, but what it says about the person wearing it especially online. Influencers drive this shift. A bottle placed on a marble counter in a “get ready with me” video can trigger thousands of searches.
Not because of detailed breakdowns, but because the presentation was convincing. Lighting, music, pacing all of it does as much work as the scent itself. Even when audiences know they are being influenced, the effect still holds.
Photo: Instagram/@cocoworld
This has also changed how people buy perfume. Blind buying has is now common. Many users recommend scents they haven’t smelled in person, relying on shared descriptions like “safe blind buy” or “you won’t regret this.” Sometimes it works. Sometimes it doesn’t. But even disappointment adds to the discussion loop another review, another reaction, another round of attention.
Brands have adjusted accordingly. Campaigns are now designed for social platforms. They use more storytelling language than ingredient breakdowns. Descriptions move away from olfactory detail and toward mood-based language. Fragrance is increasingly sold as feeling, not composition. Social media has created a feedback cycle. Creators spark interest, interest drives demand, demand creates scarcity, and scarcity fuels more content.
A perfume can move from unknown to sold out in days, then quietly fade when attention shifts elsewhere. Perfume is still a personal choice. Behind every trending bottle is someone deciding how they want to present themselves.
Trends move quickly online, but in the end, it remains a personal decision on skin, in real time, without an audience.
Spring is finally here. It’s time to refresh your fragrance collection. This season, the new releases focus on freshness, lightness, and subtle floral or fruity notes, perfect for the warmer spring weather. Here are five notable fragrances to try.
Maison Francis Kurkdjian 724
Photo Credit: Instagram
Maison Francis Kurkdjian 724 opens with bergamot and delicate white florals, resting on a soft musk and sandalwood base. Its light, fresh composition makes it ideal for daytime wear, whether at the office or out with friends.
Montale Be My Plum
Photo Credit: Aus Liebe zum Duft
Montale Be My Plum opens with plum and pink pepper, with a floral heart of plum blossom, tuberose, and ylang-ylang, supported by a creamy coconut and vanilla base. It is light and unobtrusive, ideal for a fresh, springtime scent.
Maison Margiela Replica Springtime in a Park
Photo Credit: Maison Margiela
Maison Margiela Replica Springtime in a Park is a fragrance for spring. It opens with the sweetness of pear and blackcurrant, softened by delicate notes of lily of the valley and jasmine for a fresh, springtime feel . This fragrance is light and easy to wear so it is perfect for use when it is warm outside.
Le Labo Violette 30
Le Labo Violette 30 features notes of violet and white tea, with subtle aldehyde and woody undertones. Its delicate, clean profile makes it a light, wearable scent for spring.
Gucci Flora Gorgeous Gardenia (2026 Edition)
Gucci Flora Gorgeous Gardenia blends pear blossom, gardenia, and jasmine with a warm patchouli and brown sugar base. Its fresh, floral character makes it versatile for daytime and semi-formal wear. events.
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