Marimekko at Paris Fashion Week: SS26

Marimekko has always been about prints, big, bold, unapologetic. For Spring/Summer 2026 in Paris, the Finnish brand proved those patterns don’t just belong in archives or on home goods; they can slip right into a modern closet without missing a beat.

Photo: @britishvogue-Instagram

The collection opened with the classics: oversized dots, swirling graphics, sharp stripes. What made them land this season was the cut. A black and white dot trench coat looked instantly wearable, the kind of piece you’d throw over jeans on a rainy day and suddenly feel pulled together. Red and white maxi dresses skimmed the floor but still felt approachable, styled with flat shoes instead of stilettos. Even the wide leg trousers in bold prints were tailored cleanly enough to feel like something you could actually live in.

Photo: @britishvogue-Instagram

The color story was just as fearless. Turquoise with brown, scarlet with lime green, lavender against kelly green: pairings that shouldn’t work but somehow did. Instead of overwhelming, the mix looked sharp because the shapes were kept simple. It was a reminder that you don’t need to mute your wardrobe to make it practical.

Photo: @britishvogue-Instagram

Accessories followed the same rule. Big shaggy clutches, patterned sneakers, and chunky shell necklaces gave the looks personality without tipping into costume. You could easily see the furry blue clutch becoming that one statement piece you carry all season, or the sneakers grounding a work outfit on casual Friday.

For a label so tied to its archive, the risk is always feeling retro. But creative director Rebekka Bay sidestepped that by treating the house codes as tools rather than relics. A striped romper felt like easy summer dressing, while a dot covered coat read like a long term investment piece.

Photo: @britishvogue-Instagram

That balance is what made the show click. Instead of simply showcasing prints, Marimekko demonstrated how they can live in everyday wardrobes. SS26 showed that bold graphics are not intimidating when paired with sharp cuts and simple styling. They come across as versatile, fun, and ready to move straight from runway to real life.