The 7 TikTok Beauty Products That Earned Our Attention in 2025

TikTok continues to influence beauty discovery, but virality alone no longer guarantees longevity. In 2025, the products that stayed in rotation shared one thing in common: they delivered visible results, practical wear, or a genuine shift in routine. These seven stood out across months of consistent creator use, editor testing, and sustained engagement.

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Medicube Collagen Night Wrapping Mask

This overnight mask became a fixture in skincare routines for its structured, peel-off finish and measurable morning-after payoff. The formula prioritises firmness and hydration without the heaviness that often accompanies collagen-focused treatments, making it especially appealing for nightly use.

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Rhode Peptide Lip Shape

Blurring the line between liner and treatment, this product gained traction for its soft definition and comfortable wear. The finish feels deliberate rather than decorative, aligning with the broader shift toward makeup that supports the skin rather than masking it.

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Sacheu Stay-N Peel-Off Lip Liner Stain

Peel-off products often rely on novelty, but this one stayed relevant because it solved a real problem: longevity. Once set, the stain holds through meals and long days, offering definition without constant reapplication.

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Shark CryoGlow LED Face Mask

Beauty tools had a strong year, and this mask led the conversation. Combining LED therapy with cooling technology, it appealed to users interested in at-home treatments that feel considered rather than gimmicky. Its repeated appearance in long-term routines helped cement its credibility.

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Glow Recipe Watermelon Glow Niacinamide Dew Drops

Already familiar to many, this serum maintained momentum in 2025 due to its versatility. Used as skincare, primer, or subtle highlight, it remained relevant because it adapted easily to different routines and skin types.

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Maybelline Sky High Mascara

A reminder that accessibility still matters. This mascara continued to outperform newer launches thanks to consistent results across lash types. Its staying power lies in reliability rather than reinvention.

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Rare Beauty Soft Pinch Liquid Blush

Liquid blush remained dominant, and this formula stayed in demand due to its controlled pigment and blendability. It rewarded precision and restraint, qualities that resonate more with experienced users than quick-fix trends.