Pitti Uomo 109 Opens the Fall/Winter 2026–27 Menswear Season in Florence

The 109th edition of Pitti Uomo officially kicked off on January 13, 2026, at the Fortezza da Basso in Florence, marking the start of the international menswear calendar. The four-day event brings together more than 700 brands from around the world, with designers, buyers, and editors attending ahead of Milan Fashion Week Men’s.

Photo: Vogue runway

This edition presents the Fall/Winter 2026–27 collections, with highlights including presentations from designers such as Hed Mayner, Soshiotsuki, and Shinyakozuka. In addition to clothing, Pitti Uomo has expanded its offerings to include dedicated spaces for fragrance and lifestyle products, including the HiBeauty section.

Photo: Vogue runway

The fair combines runway shows, showroom appointments, and curated installations, providing a platform for international retailers to place orders and explore emerging directions in menswear. Approximately 47% of participating brands come from outside Italy, underlining the event’s global reach.

Photo: Vogue runway

As one of the most influential stops on the fashion calendar, Pitti Uomo once again sets the tone for the season ahead, opening a month of global fashion weeks that will move next to Milan, Paris, London, and New York.

Photo: Vogue runway

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