Nia Long Becomes Estée Lauder’s First North American Brand Ambassador

Actress Nia Long has long been a symbol of grace and beauty, from Boyz in the Hood and The Best Man to Love Jones and The Fresh Prince of Bel-Air. The Brooklyn native and cultural icon is now Estée Lauder’s first Brand Ambassador for North America, marking a significant milestone in both her career and the brand’s history.

Long, who is also a producer and author, will be featured in print, TV, and digital advertising campaigns for the company.

“We are proud to welcome Nia to the Estée Lauder family,” said Fiona Sainty, SVP/GM, Estée Lauder & AERIN Beauty & Bobbi Brown North America.

Nia Long — Instagram

“She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values.

“As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new Brand Ambassador for the North America region.”

Long will serve as the face of the company’s skin care and makeup lines , including Double Wear, Re-Nutriv, and Advanced Night Repair.

Nia Long — Instagram

“Beauty starts with confidence and honoring your authentic self,” said Long. “I am excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”

“This feels like such a full-circle moment for me,” she added.

Furthermore, Long’s collaboration with Estée Lauder feels like more than just a beauty deal, it’s a cultural moment. After all, she embodies a generation of Black women who are redefining the definition of eternal beauty by being self-assured, multifaceted, and thoroughly self-assured.

Nia Long & Beautiful Black Women — Instagram

Beyond the products, her greatest confidence booster is her personal mantra: “It’s all about showing up as your most authentic self and honoring who you are at every stage of life.”

Long’s memoir is scheduled for release in 2026, and she will next be seen next as Katherine Jackson, Michael Jackson’s mother, in the upcoming biopic Michael.

check out: Wendy Osefo & Husband Arrested in Alleged $450K Insurance Fraud — We Break Down the Case