Dua Lipa Makes a Fresh Case for Logomania’s Comeback

Dua Lipa is known for her love for high‑end labels, especially Gucci. She stepped out in New York City wearing a head-to-toe outfit from the brand. Dua hosted her Service95 book club series at the Chelsea Hotel, where she was joined onstage by her longtime collaborator and friend Mark Ronson. The two discussed Ronson’s new memoir, Night People: How to Be a DJ in ’90s New York City.

Dua Lipa: Getty images

For the event, Dua wore a cream blouse paired with a matching A-line knee-length skirt from the Gucci spring 2026 collection, designed by Demna. She accessorized with an interlocking belt, pointed knee-high boots, and a Jackie bag, all featuring the brand’s signature double‑G monogram.

Earlier this week, she also appeared in another logo‑inspired piece, a sheer Gucci minidress with feather trim that featured the prominent logo. That look caught lots of attention not just because of its daring cut but because the brand signature was so visible and central to the outfit’s design.

Dua Lipa: Getty images

In the last few weeks, aside from Gucci, she’s stepped out in other bold pieces ranging from snakeskin trench coats worn during outings with her fiancé, Callum Turner, to lavender corset tops styled with visible lace bras. She’s also been frequently spotted carrying a cheetah-print Maison Margiela bag. Still, her head-to-toe monogram look on Wednesday easily stood out as one of her strongest and marked a clear shift from the “quiet luxury”.

Dua Lipa: Getty images

Lipa had just finished her 92-date Radical Optimism tour on December 5, after spending almost a full year traveling and performing. After months of wearing detailed stage costumes and putting together polished off-duty looks, the convenience of a ready-to-go monogram ensemble.