Demna Ushers in a New Gucci Era at Milan Fashion Week ‎

‎As the new creative director of Gucci, Demna has officially started a novel era for the famous Italian fashion house with his first collection, “La Famiglia.” He is known for his bold, daring, and often strange approach to fashion since he was the creative director of Balenciaga.

Image: Gucci

He is a master at mixing high and low culture, and his designs often include both high-end and streetwear elements.To be more specific, he is good at showing off a fully developed idea that is both smart and fun, as shown by “La Famiglia.”‎

Image: Gucci

The brand calls the collection “unapologetically sexy, extravagant, and daring.”  La Famiglia is an analysis of Gucci’s “Guccines.”  The lookbook and the designs are intended to provide an overview of Demna’s time with the company and a preview of his upcoming runway debut in February which  Started on September 25th, this collection will be see-now-buy-now and available in ten Gucci stores worldwide, including those in New York and Los Angeles (but only for a limited period before releasing fully in January).

Image: Gucci

A number of fictitious characters are featured in the lookbook, such as an influencer, a VIC (Very Important Client), and a woman named “Miss Aperitivo,” who is characterized as being “simply preoccupied with having the time of her life” and wearing a silver minidress embellished with sequins.

Image: Gucci

‎The collection is refined and well-considered despite its whimsical nature. To be honest, premium fashion could use more of his distinct playful, pumped-up splendor, and extra flair at this time.

Even though Gucci is a brand founded on classics, it is also known for its cheekiness, which has shown itself over the years in items like thongs with the “GG” logo, luxurious leather bags with bamboo handles, and quirky suits made from materials that appear to have been taken from ancient materials. His unique, eccentric style will make a big impression.

Image: Gucci

‎His ability to create designs that appeal to a broad range of customers is also encouraging for the brand’s future. He is letting us know that luxury doesn’t have to be so boring and stiff. With Demna at the helm of designs we anticipate fantastic things from Gucci.