A$AP Rocky Proposes to Margaret Qualley in New York City a Secret Channel Project.

On Tuesday afternoon, New Yorkers witnessed a romantic scene in the East Village when  A$AP Rocky proposed to Margaret Qualley in front of the Astor Place subway station. According to the French house, the two were filming during a secret project for  Chanel.

“We are working on a project that is still confidential; we will share more information at the appropriate time,” the brand said in a statement.

The scene took place weeks before Chanel’s upcoming Métiers d’Art show in New York, which will be the first runway show in the city in seven years and Matthieu Blazy’s first Métiers d’Art as the brand’s creative director. Thanks to paparazzi, photos from the set quickly surfaced.

A$AP Rocky and Margaret Qualley filming for Chanel in New York City — GC IMAGES

“I am delighted that Matthieu Blazy has chosen New York for his first Métiers d’Art show,”Bruno Pavlovsky  , president of fashion at Chanel SAS, said, adding that “He will make the creative energy of the city he knows so well resonate with the exceptional savoir-faire of the house.”

Chanel released a graphic teaser to promote the upcoming show. It had a double-C logo placed on an old New York subway map.

Rocky and Qualley each have celebrity partners. Rocky and Rihanna have been in a public relationship since 2019, while Qualley has been married to producer Jack Antonoff in 2023.

A$AP Rocky and Margaret Qualley filming for Chanel in New York City— GC IMAGES

One of Chanel’s most notable brand ambassadors is Qualley. She has worn the company’s creations to numerous red carpet events. She also participated in Chanel’s spring 2024 runway show and starred in campaigns for the French brand. Though Rocky is not a brand ambassador he has also been seen wearing Chanel clothing in many public appearances.

Together, A$AP Rocky and Margaret Qualley’s surprise scene has not only sparked curiosity but also helps build anticipation for Chanel’s next big reveal.

read also: A$AP Rocky Proposes to Margaret Qualley in New York City a Secret Channel Project.