Zendaya Launches First Signature Sneaker with On Cloud

Zendaya has made a name for herself on screen and on the red carpet, and now she’s stepping into the world of sneakers. On August 7, she unveiled her first co-designed shoe with Swiss sportswear brand On and longtime stylist Law Roach: the Cloudzone Moon. The collaboration feels less like a celebrity tie-in and more like a personal project shaped by her own style.

Photo: @Zendaya- Instagram

The Cloudzone Moon updates On’s Cloudzone silhouette with thoughtful changes, including breathable mesh, extra forefoot padding, and the latest CloudTec® cushioning technology. The result is a sneaker that performs well and fits seamlessly into everyday life.

Zendaya describes the design as reflecting her own duality, soft yet strong, understated but present. The campaign imagery mirrors this balance, showing her in looks that combine ease with a subtle edge.

Photo: @Zendaya- Instagram

The collection doesn’t stop at sneakers. Alongside the Cloudzone Moon, there’s a range of bomber jackets, structured bodysuits, and coordinated track sets, all designed to move with daily life

In October, Zendaya and On will release the Cloudtilt Moon, a softer, recovery-focused sneaker with a sock-like knit upper and CloudTec® Phase sole, built for all-day comfort.

Photo: @Zendaya- Instagram

This collaboration feels different because Zendaya has been hands-on throughout, helping shape the product and the campaign. Unlike many celebrity releases, the Cloudzone Moon merges style, function, and personality, making it unmistakably hers.