Fashion

Zendaya Goes All-In on Python Print for Her New On Collection With Law Roach

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Photos: On

Zendaya has officially launched her second co-created collection with On, continuing her collaboration with the sportswear brand and longtime stylist Law Roach. The new collection debuted globally on October 1 and brings python print technical sportswear and a new Mary Jane-inspired sneaker into the latest lineup.

The collection was introduced through an action movie-inspired campaign directed by Argentine trio Pantera. The short film follows Zendaya as she battles a group of women trying to take her down, moving through building-scale action scenes and martial arts sequences. Roach also makes a cameo in the film, coming to Zendaya’s aid as she tries to escape her pursuers.

Photos: On

On Chief Marketing Officer Alex Griffin said cinematic storytelling has been a cornerstone of the partnership with Zendaya from the beginning. He added that the latest campaign was created to go beyond traditional advertising while keeping movement at the heart of the story.

Photos: On

Among the collections, python print appears across several pieces, including a form-fitting bodysuit, a long-sleeved top and a half-zip anorak. It also includes oversized crewnecks and matching sweatpants with ruching and adjustable bungee-cord details. The Odyssey star mentioned how “Each season we’re elevating everyday basics. With this collection, we had fun with a python print that acts like a modern camo.”

Photos: On

The footwear lineup includes the Cloudnova Moon in a new Mary Jane-inspired silhouette. It features an engineered knit upper and speed laces that comes in three colorways: Clove/Ivory, Dew/Antler and Black/Ivory. Zendaya said the team wanted to create a flat that felt technical but still looked cool, adding that the shoe is light and simple despite the details in its construction.

Photos: On

The collection is available through On’s website and stores globally, with pop-ups also being installed in Los Angeles, Paris, Tokyo and Chengdu.

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