Teyana Taylor Stars in Calvin Klein Bra Campaign

Teyana Taylor fronts Calvin Klein’s new Perfectly Fit Custom Lift campaign, starring in the brand’s Fall 2026 underwear campaign for its latest bra. She has now joined the list of stars who have previously appeared in campaigns for the brand, including Kate Moss, Dakota Johnson and Kendall Jenner.

Directed by Gordon von Steiner, the campaign video includes a full-out choreography set to Tina Turner’s “The Best.” It begins in an empty conference room as a chair slides out from a table, Taylor removes her bathrobe to reveal the brand’s latest collection. She dances on and around a chair in a Flashdance-inspired routine, wearing Calvin Klein underwear with white ankle socks and penny loafers.

Photo: Instagram/@ Calvin Klein

The Perfectly Fit collection comes in three different silhouettes: the Perfectly Fit Custom Lift Demi Bra, Wirefree Triangle Bra and Lace Push Up Bra. The bras feature personalized shaping and natural-looking lift, with the padding adjusts according to bra size. Smaller sizes get more lift, while larger sizes use less padding for a more proportional level of support.

Photo: Instagram/@ Calvin Klein

Speaking about the collection, Taylor said she needs something that can keep up with her whether she is on a red carpet, performing, running around with her kids or simply at home. She said the bra gives her the lift and support she wants while still allowing her to move and feel comfortable.

For Taylor, the campaign was a personal milestone. In an interview with ELLE, she spoke about always wanting to be part of a Calvin Klein campaign, especially after growing up and seeing the brand’s iconic advertisements. She recalled being inspired by Kate Moss’s Calvin Klein campaigns and also cited Sarah Pidgeon’s portrayal of Carolyn Bessette Kennedy in ‘Love Story’ as a fashion reference.

Photo: Instagram/@ Calvin Klein

The actress also mentioned that during the shoot, she had to climb a 20-foot incline while dancing and moving in the Calvins. She said she would take little breaks during filming to process the fact that the moment she had dreamed about was actually happening.

Jonathan Bottomley, Calvin Klein’s chief marketing officer, spoke about the campaign, saying “The strongest campaigns start with the strongest product. With Perfectly Fit Custom Lift, we took one of our signature bras and made it even better through thoughtful innovation. Teyana was the perfect partner to tell that story: she brings an authenticity and creative energy that feels uniquely her, while naturally embodying the confidence and sensuality that have always defined Calvin Klein. The campaign builds on our visual identity while keeping our iconic product at the center.”