Simone Ashley Fronts Burberry High Summer Campaign in Swimwear.

Bridgeton star, Simone Ashley, sets the mood for the 2026 summer in her recent collaboration with Burberry. 

The Burberry high summer 2026 campaign, which focuses on Britain’s open-air pool, draws on British lido culture.

Photo – Instagram

The collection includes a mix of classic check swimwear and modern, minimalist styles. The classic Burberry black string bikini top with a matching waist wrap. For the second look, a bright red tank-style bikini top, tied with a striking yellow and red check underbust band. Layered over a coordinating bikini bottom, solid bright red with clean white stripes.

Photo – Instagram

The accessories include tiny silver hoop earrings, wet-look hair, and a “Margate” raffia bag. 

Fans love this seasonal trend, and the Chief Creative Officer, Daniel Lee, stated the goal was to capture “a warm summer’s day spent in and around the water’s edge with friends.” 

Photo – Instagram

The campaign officially dropped on Tuesday, April 14, 2026. Shot by photographer Ryan McGinley and featuring a campaign film directed by Francis Plummer. While the theme is British, filming took place in South Africa to capture the consistent “high summer” sun. 

Photo – Instagram

Simone was particularly excited about this campaign. “So excited to share my Burberry summer campaign!!! This was so much fun, in the South African sun,” she shared on her Instagram.

She stars alongside “The Hunger Games” actor, Tom Blyth, model Alva Claire, and a cast of professional synchronized swimmers to achieve this campaign.