Kylie Jenner Makes Victoria’s Secret Runway Debut in $50 Million Fantasy Bra

Victoria’s Secret brought Kylie Jenner onto the runway at its October 18 fashion show. The reality star and beauty entrepreneur appeared in the brand’s most expensive Fantasy Bra yet, valued at $50 million.

Her appearance marked the return of the Fantasy Bra to the runway for the first time since 2018, when Elsa Hosk wore the $1 million version. Jenner paired the diamond-covered piece with a silver thong, a sheer white organza miniskirt, transparent heels and oversized white feathered angel wings.

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The 2026 Fantasy Bra was created by Jacob Arabo of Jacob & Co. in collaboration with Victoria’s Secret. It features 4,410 natural diamonds surrounding a 75.54-carat radiant-cut yellow diamond. Fifteen artisans spent more than 1,000 hours making the piece. According to Jacob & Co., the design was inspired by its Rare Touch Jewelry Collection, which explores how precious metals can move with the body like fabric. In an Instagram post, he wrote, “What began as a pencil sketch became a masterpiece of jewelry engineering. Crafted from 3,218 individually designed components, the creation moves with the body like lingerie, combining brilliance of high jewelry with fluidity of fashion.”

Speaking to Vogue, Victoria’s Secret chief creative officer Adam Selman explained why the brand chose Jenner to wear the Fantasy Bra. “Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” he said. “The show is so big, it’s true entertainment, and I think she is a great catalyst for that.”

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Jenner had appeared in fashion shows before her Victoria’s Secret appearance. She first walked the runway in 2011 for Abbey Dawn. In 2013, she appeared in designer Sherri Hill’s show and joined her sister Kendall Jenner for The Heart Truth Red Dress Collection. More recently, she closed Coperni’s Spring/Summer 2025 show at Disneyland Paris in October 2024.

Jenner joined a lineup of other returning Victoria’s Secret Angels including Gigi Hadid, Bella Hadid, Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Barbara Palvin and Elsa Hosk. Bella Hadid opened the show, while Adriana Lima brought the runway presentation to a close.

Photo: Getty Images

Kylie’s boyfriend, Timothée Chalamet, was also in attendance, cheering her on from the audience. He sat beside her mother, Kris Jenner, as she walked the show.