Kim Kardashian Models SKIMS’ New Leopard-Print Bra and Thong Set

Kim Kardashian is the face of SKIMS‘ latest lingerie launch. The entrepreneur shared a series of campaign images wearing a leopard-print micro bralette and matching thong, giving customers a first look at the newest addition to the brand’s Fits Everybody range. The campaign was released on 1 July and generated reactions across social media.

Kim Kardashian – Instagram

The collection expands SKIMS’ Fits Everybody line with a leopard-print set featuring a triangle bralette with adjustable halter straps, delicate lace trim and a small bow at the centre, paired with a matching thong cut for minimal coverage. The collection uses the brand’s signature stretch fabric while introducing a more revealing design than previous releases.

Kim Kardashian – Instagram

Animal print continues to feature prominently across lingerie and ready-to-wear collections, and SKIMS has introduced the new “Umber Leopard” colourway to its existing range. Rather than introducing a new fabric, the brand has refreshed the collection with a print that remains popular in both luxury and high-street fashion. The update focuses on a new pattern while retaining the existing fit.

Kardashian modelling the collection herself follows the brand’s established marketing approach. While SKIMS regularly collaborates with celebrities and athletes, its founder remains a central figure in its campaigns. Her social media posts often preview new launches before products appear on the brand’s retail channels, prompting online reactions.

Kim Kardashian – Instagram

The campaign also reflects SKIMS’ move towards more revealing lingerie designs. In recent weeks, the brand has released campaigns featuring celebrities including Hailey Bieber and Will Ferrell. Kardashian’s latest appearance continues that run, introducing a collection with more revealing styles than the brand’s everyday basics.