Celebrity News
Kendall Jenner Named Global Creative Director of FWRD
Kendall Jenner has taken on a bigger role at Revolve Group, continuing as FWRD’s global creative director while joining Revolve Los Angeles as a brand ambassador.
Photo: FWRD
Announced on October 13, the expanded partnership builds on Jenner’s longstanding relationship with the fashion group. She was first appointed creative director of FWRD in 2021, taking responsibility for its digital creative direction, designer curation, monthly trend edits and major marketing campaigns. She will remain involved in FWRD’s creative direction, from choosing designers and putting together monthly trend edits to working on major marketing campaigns.
Her new position with Revolve Los Angeles extends that relationship across the group’s portfolio. Jenner will appear in campaigns, attend brand events and collaborate on exclusive fashion projects that reflect the label’s Los Angeles identity. Launched in March 2026, Revolve Los Angeles is the company’s first in-house fashion brand, with Bella Hadid serving as its first ambassador during the initial launch.
Photo: FWRD
Jenner also shared her thoughts on continuing the partnership and taking on a bigger role with Revolve Los Angeles. “I’m incredibly excited to continue this partnership with FWRD and expand my relationship with Revolve Los Angeles,” she said in a statement. She added that the five-year partnership with FWRD had allowed her to discover new designers, curate pieces she genuinely wears and contribute to the retailer’s creative vision.
The announcement comes as FWRD reports continued sales growth. The retailer recorded a 14.1 per cent year-on-year increase in net sales during the first six months of 2026, while Revolve Group’s international net sales rose 16 per cent in the second quarter.
Photo: FWRD
Raissa Gerona, Revolve Group’s president of brand and partnerships, credited Jenner’s influence with helping establish FWRD as a leading luxury fashion destination. She described the expanded partnership as a natural next step as the company continues developing both FWRD and Revolve Los Angeles.
Jenner’s appointment gives her a broader role within Revolve Group, connecting her established work with FWRD to the development of its newer Los Angeles label. The partnership also reflects the company’s continued use of influential fashion figures to strengthen brand identity and engage consumers across its businesses.