Justin Bieber’s Skylrk Robe Is Almost Here — Get Ready

While we haven’t recovered from Justin Bieber’s new album “Swag”, he has ventured into the world of fashion with his latest brand Skylrk. In a series of recent photos, he was seen wearing a Skylrk robe, hinting at the brand’s next release. A mini version of the robe was also included which didn’t go unnoticed by fans, who guessed it was designed  for his son, Jack Blues.

Bieber isn’t new in fashion, he previously co-launched Drew House in 2019, a brand known for its streetwear style and signature smiley-face logo. But in 2025, he decided to go solo with Skylrk, his first fully independent fashion line. The brand officially launched its debut collection on July 10, introducing refined pieces that reflect Justin’s evolving sense of style. Unlike Drew House’s casual streetwear collection, Skylrk is a more versatile fashion, fusing comfort with extravagance.

Photo: @Justin Bieber-Instagram

The debut collection included colorful essentials such as hoodies, beanies, tanks, footwear, and futuristic sunglasses, with prices ranging from $40 to $200. Bieber had strong creative partnerships-Finn Rush-Taylor, a 3D designer, and a business partner Neima Khaila, co-founder of Pink Dolphin. Justin remains at the center of creative decisions, and his wife Hailey has already contributed ideas and worn pieces from the line. Together, the team has shaped Skylrk into the brand it is.

Photo: @Hailey Bieber-Instagram

Among the pieces so far, the Skylrk robe seems to be unique. The fluffy fabric looks soft and instantly conveys comfort. The texture gives it that cozy, at-home feel. It’s the type of robe that would fit into your quiet mornings not to mention the mix of casual luxury it brings. The robe is like the centerpiece of Skylrk’s direction.

Photo: @Mini Skylrk robe-Instagram

While the mini robe caused speculation about his son, the main attention has remained on the adult version. For fans, it’s a symbol of where Skylrk is going next. There’s already excitement about how the brand’s take on loungewear will blend practicality with elevated design.

Final Thoughts 
The Skylrk robe is Bieber’s commitment to making fashion. For someone who has spent years reinventing his sound and image in music, this new chapter reflects a similar evolution. Skylrk is about building a brand that is both comfortable and fashionable. We are all anticipating the official release of the robe.