Hailey Bieber Stars in Miu Miu’s Fall/Winter 2026 Campaign

Photo: Miu Miu

Set against an industrial backdrop with deep blue tones, the campaign creates a mood that places focus on the clothing rather than elaborate production. The imagery captures the collection through intimate portraits, allowing details such as fabric, layering and silhouette to define the visual direction.

Bieber appears in key pieces from the collection, including plush outerwear, leather separates, cashmere knitwear and Miu Miu accessories. The styling shows the house’s continued interest in combining contrasting elements, pairing strong pieces with softer textures and refined details.

Photo: Miu Miu

The campaign follows the presentation of Miu Miu’s Fall/Winter 2026 collection by Miuccia Prada, which explored the relationship between clothing and the body through tailored silhouettes, considered proportions and textured materials. The advertising images translate those ideas into a more intimate campaign setting.

The campaign continues Hailey Bieber’s relationship with luxury fashion, adding another major house to her portfolio of high-profile appearances. Her presence alongside Xiao Wen Ju reflects Miu Miu’s continued interest in bringing together established names and new fashion voices.

Photo: Miu Miu

With its focus on texture, proportion and styling, the Fall/Winter 2026 campaign captures the collection’s modern sensibility while keeping the clothing at the centre.