Emma Watson Wears Fresh Flowers to Lucas Museum Opening

Emma Watson brought fresh flowers to the red carpet at the opening of the Lucas Museum of Narrative Art in Los Angeles on September 19, wearing a black off-the-shoulder dress decorated with living blooms.

The look was developed with stylist Jared Ellner, who worked with Watson from the initial sketches through to the finished dress. The choice of fresh flowers was intentional, connecting the outfit to the museum’s focus on storytelling while reflecting Watson’s longstanding appreciation for flowers and nature.

Photo: Mack Breeden

“Storytelling is one of humanity’s oldest art forms,” Watson said of the museum, describing it as a gift to Los Angeles and its visitors.

The dress itself was made from recycled black velvet sourced in downtown Los Angeles. Its off-the-shoulder silhouette provided the base for a floral arrangement created by Los Angeles florist Anthony Maslo, founder of The Boy Who Cried Flowers.

Maslo and his team attached the flowers by hand on the day of the event. The arrangement featured four varieties of Phalaenopsis orchids, two varieties of Dendrobium orchids, Nerine and Gloriosa flowers, with baby’s breath and broom added to give the arrangement more volume.

Photo: Mack Breeden

The use of living flowers was central to the concept behind the dress. Watson and Ellner wanted the process to reflect the temporary nature of flowers and the importance of appreciating beauty while it is present.

The sustainability details continued through Watson’s accessories. She carried a bag and wore jewellery made from hand-blown reclaimed glass. The material can be melted and remade repeatedly without losing its quality.

The floral work was completed alongside Watson’s hair styling. Hairstylist Daniel Moon worked on her hair in the same room as Maslo and his team, with the florists attaching the flowers to the dress while Moon placed bobby pins in Watson’s hair. Makeup artist Katie Mellinger completed the beauty look.

When Watson saw the finished outfit, she said her mouth “fell open” and described the result as unreal. She also connected the experience to her view of fashion as another form of storytelling.

Photo: Mack Breeden

During the museum opening, Watson highlighted works including pieces associated with Frida Kahlo, Snoopy, Banksy and Darren Cullen.

After the event, the flowers were removed from the dress and are being pressed as keepsakes, preserving the floral elements of a look created specifically for the museum’s opening.