Fashion

Celebrity Models Take Over the Gucci Runway as Demna Debuts in Milan

Published

4 hours ago

28 February 2026

Trisha Dona

Kate Moss: Getty Images

For the Fall/Winter 2026 presentation at Gucci during Milan Fashion Week, Demna Gvasalia introduced his first runway collection for the house with a casting lineup built around recognisable cultural figures as much as established runway names. The approach placed celebrity casting at the center of the presentation, highlighting the growing role of celebrities in runway presentations.

The runway featured leading supermodels across different generations. Kate Moss closed the show, while Karlie Kloss returned to the runway for a rare appearance. Emily Ratajkowski and Elsa Hosk added current runway relevance, and Italian runway regular Mariacarla Boscono showed her long-standing presence in Milan runway shows.

The casting also included models known for strong digital followings. Alex Consani and Amelia Gray represented a generation popular through social media and digital campaigns, while Gabbriette Bechtel brought work across music and fashion.

Karlie Kloss: Getty Images

One of the most discussed debuts came from Vivian Jenna Wilson, reflecting the brand’s continued interest in personalities with public recognition beyond traditional modeling paths.

The lineup also included figures from television and music. British television personality Bobby Brazier and rising rapper Nettspend stepped onto the runway, showing the mix of fashion and entertainment in current runway casting.

The mix of established supermodels with emerging figures from digital media and music, Gucci’s first runway under Demna positioned casting as a clear key element of the house’s evolving audience and current audience reach.