Bella Hadid Is Alo’s New Face

Bella Hadid is the new face of Alo’s latest wellness campaign. The photography was done in Los Angeles by Mert and Marcus, while the shoot was styled by Carlos Nazario. In the photographic campaign, Hadid poses in pieces from the brand’s Pre-Fall 2026 collection.

For the shoot, she wore the brand’s Accolade Short, styled with a Sheer Glow Bra worn beneath a zip-up jacket, both of which are among the brand’s best sellers. She also models two different legging and sports bra sets, including the Airbrush Better Together Bra with the 7/8 Legging, as well as the Airlift Rebel Bra paired with the 7/8 Legging.

Photo: Alo

Launching with the campaign is a lineup of Alo staples, including the Airbrush Better Together Bra, Full Stride Micro Short, Airlift Rebel Bra, High-Waist Rebel Legging, Trail Sneaker, Soft Sculpt Precision Tank, and Sheer Glow Bra, among others.

The abbreviated shorts seen on Hadid are available in about 20 color options, adding to the range of the collection. The brand’s first Airlift Legging collection have been spotted on celebrities like Jennifer Lawrence, Kendall Jenner, and Hailey Bieber.

Photo: Alo

For Hadid, the campaign goes beyond showcasing the brand’s pieces. In a press release, she shared, “As I’ve gotten older, I’ve realized how important it is to create space for myself. Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself. To me, that’s what wellness is all about, and it’s always been something I associate with Alo.”

Photo: Alo

The campaign arrives shortly after Alo expanded into eyewear with its first-ever sunglasses collection, signaling the brand’s move into broader range of products.