Ayo Edebiri Named Chael’s First Ambassador Under Matthieu Blazy

Chanel has just named Ayo Edebiri its first brand ambassador under new creative director Matthieu Blazy, and it was reported publicly on October 5 2025, right ahead of Blazy’s debut runway show. Over the past few years, Edebiri has emerged as one of Hollywood’s most grounded new voices, moving effortlessly between red carpets and film sets.

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On her part, she said working with Blazy gives her confidence while letting her stay true to herself. Blazy, too, has praised her boldness and the clarity she brings to moments. “Ayo is all strength, but at the same time, she’s vulnerable enough to always put herself out there. Nothing can stop her. I admire her boldness, her beauty, her intellect, and her choice of artistic projects. She does it all while being incredibly kind and witty, with the warmest smile.” The two are set to make their first appearance together soon, with Edebiri expected at Blazy’s Spring/Summer 2026 show in Paris.

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What sets this apart is not just the name drop, it’s the direction. Luxury brands today are no longer just chasing celebrities, but voices who resonate across films, digital platforms, activism, and identity. Edebiri’s appointment signals Chanel’s willingness to bring cultural voices to the front.

Photo credit: Complex style- InstagramThe timing matters: launching this ambassadorship just as Blazy takes over gives the new chapter a face and narrative. It frames his era as one meant to open doors rather than reinforce walls. It’s a partnership that feels natural. Ayo brings her style and ease to everything she does, Chanel feels ready for that energy. Together, they’re starting something new and it already feels right.

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