Zendaya Is the New Face of Prada Paradoxe

Zendaya has been named the new ambassador for Prada Paradoxe. The announcement, made by Prada Beauty, places the actress at the center of the house’s fragrance collection and coincides with the launch of the newest scent, Paradoxe Sweet Chemistry.

The partnership builds on a relationship Zendaya has maintained with luxury fashion and beauty for years. She previously led Lancôme’s Idôle fragrance as one of the brand’s youngest ambassadors. With Prada, the partnership is rooted in familiarity with a fragrance she had already incorporated into her routine. According to her, she discovered Paradoxe through one of her best friends and adopted it as her own before any formal collaboration was discussed.

Photo: Instagram

“I got a lot of compliments on it,” she said. “It became my signature fragrance.” She added that she often carries a travel-sized bottle with her, a detail that speaks to how the scent has fit into her daily routine.

That personal history makes the appointment feel intentional. Prada Paradoxe is known for its floral ambery profile, balanced by warmer amber and musk notes. The collection has grown to include several variations, with Sweet Chemistry serving as its latest addition.
The fragrance features notes of black currant, orange blossom, and neroli milk, expanding the series with a distinct new composition.

For Prada Beauty, Zendaya offers more than visibility. As one of the most visible figures in entertainment and fashion, she brings significant global recognition to the campaign. In recent months, she has also worn the Brand’s Beauty makeup and skincare during press for “The Odyssey” and “Spider-Man,” working with makeup artist Ernesto Casillas. That consistent use across red carpets and tours reinforces the partnership beyond fragrance.

Photo: Instagram

The partnership arrives during a particularly significant period in Zendaya’s career. Between consecutive global press tours and with “Dune: Part Three” still ahead. Leading a major fragrance launch during that period gives Prada access to a global audience already watching her closely.

As Sweet Chemistry rolls out worldwide, Prada is putting one of the industry’s most watched style voices at the forefront. The goal is to connect a new scent to a new generation.

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