Travis Kelce Stars in Tommy Hilfiger’s Fall 2026 Campaign With His Dog

Travis Kelce has made his debut as the face of Tommy Hilfiger’s Fall 2026 campaign, and he brought a personal co-star with him. The Kansas City Chiefs tight end appears in the new campaign alongside his fluffy white Samoyed, marking the dog’s first public appearance with him.

Shot at New York City’s Plaza Hotel, the campaign places Kelce alongside Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony. The accompanying film follows Kelce through the hotel as he encounters the campaign’s cast, including Hadid in an elevator, JISOO in a kitchen and Tiafoe and Anthony over drinks.

Photo: Courtesy of Tommy Hilfiger

Kelce’s dog appears early in the film. After entering a room at The Plaza and putting down his bags, he is greeted by the Samoyed, who looks up at him before settling beside him on the sofa. The dog later appears with Kelce during the campaign shoot.

The inclusion of Kelce’s dog came after Tommy Hilfiger’s creative team discussed having a dog in the campaign. Kelce suggested bringing his own pet, and the idea was approved. He said the dog suited the Tommy Hilfiger aesthetic and performed well during the shoot.

Photo: Courtesy of Tommy Hilfiger

The campaign was photographed in New York, with The Plaza serving as its main setting. The film is accompanied by Ace Frehley’s cover of “New York Groove,” reinforcing the campaign’s focus on the city and its cast of fashion, music and sports personalities.

Kelce wears several pieces from Tommy Hilfiger’s Fall 2026 collection throughout the campaign, including a gray hoodie with a khaki coat, a white cable-knit sweater with a navy peacoat, a rugby shirt and a letter jacket. The campaign presents the collection through a series of encounters around The Plaza and New York.

Photo: Courtesy of Tommy Hilfiger

The campaign is part of a broader relationship between Kelce and Tommy Hilfiger. The football star has spoken about his long-standing interest in fashion and his connection to the brand, recalling that he wanted a Tommy Hilfiger sailing jacket while he was in high school and later became a fan of the label’s rugby shirts and T-shirts.

Kelce’s relationship with the brand will extend beyond the Fall campaign. He and Tommy Hilfiger are also working on a collection scheduled for Spring 2027, marking a further step in their collaboration.

For the Fall 2026 campaign, however, Kelce’s newest campaign partner is his Samoyed, who makes her public debut alongside him at The Plaza.

Photo: Courtesy of Tommy Hilfiger